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3 Questions with Billie Jean King

Welcome to our series, where we speak with members of our Global Advisory and Academic and Scientific Councils to hear their insights on diversity, equity, and inclusion. Each interview highlights their unique expertise and the important work they’re leading. Today, we spotlight Billie Jean King, whose passion for equality continues to inspire and shape meaningful change.

Sports icon and equality champion Billie Jean King is a powerful role model and a source of inspiration for athletes, activists, and advocates for equality. Her tireless advocacy for gender equity and her legendary accomplishments both on and off the tennis court serve as a testament to her unwavering commitment to breaking barriers and achieving lasting change.

You are a champion for DE&I in society as a whole. What personal principles have been part of your successful approach in helping to drive positive change?

For me, the foundation of driving positive change lies in a few key principles: equity, inclusivity, and persistence. Everyone deserves a seat at the table, and that means amplifying voices that have been historically marginalized. It’s essential to actively listen and advocate for those who might not have the platform to speak for themselves. Change doesn’t happen overnight; it requires patience, resilience and a commitment to keep pushing, even when the going gets tough. When we come together and embrace our differences, we create a stronger, more vibrant society.

The Paris Olympics celebrated full gender parity on the field of play. What steps are needed to ensure this gender parity is matched beyond participation?

Reaching gender parity in participation is a monumental milestone, but it’s just the beginning. We must ensure that women are not only present on the field, but that their contributions are valued across the sport—from ownership to leadership roles to media representation and pay equity. It’s not enough to check a box and declare victory; organizations need to take concrete actions that include accountability and transparency. We know that when women sit on boards, net profits often rise. There’s a clear business case for gender equity and pursuing it must extend beyond sports.

EDGE Certification is enabling organizations to analyze gender in intersection with other dimensions of diversity. Why is this so important for organizations today?

I’ve always loved the statement “What gets measured, Matters”. Gender equity is of paramount importance but so is creating an environment where everyone can succeed regardless of their race, ethnicity, or sexual orientation. EDGE Certification provides real data and accountability, pushing organizations to take action rather than just talk about inclusion. EDGE strengthens your DE&I programming, providing an independent third party evaluation of actions and outcomes, paving the way for real, lasting change.

A big thank you to Billie Jean King for sharing these insights with us.