EDGE Strategy Supports the EqualVoice United 2025

Posted on February 14th, 2022

EqualVoice United 2025 brings together prominent Swiss companies to advance gender equity in the workplace

EDGE Strategy and Equal Voice, an initiative by Ringier AG to boost the visibility of women in the media, joined together for EqualVoice United 2025.

The initiative aims to support ten of the most prominent Swiss organizations in achieving gender equity in the workplace by 2025.

Bank Cler, eBay, Insel Gruppe, ISS, Mastercard, Migros, Oerlikon, Swiss Post, Sunrise/UPC, Ringier, and Ringier Axel Springer have now signed a Charter to join the EqualVoice United 2025 network as a signal of their commitment to creating a more inclusive and equitable workplace. Their evolution will be measured and validated based on specific keys criteria:

  1. rooting equal opportunities and equality within their organizations
  2. promoting a mindset of equality and integration
  3. communicating the benefits of equality to other companies and wider society
  4. establishing modern working conditions for all employees

To support these commitments, the organizations will have access to EDGE Strategy solutions over the coming months, such as the EDGE Pay Tool, which will help them to measure the gender pay gap. Following this initial stage, they will then have the option to begin the certification process with EDGE, according to the EDGE Foundation Global Standard methodology. EDGE Certification involves a rigorous third-party review of representation across the pipeline, pay equity, effectiveness of policies and practices, and inclusiveness of an organization’s culture. As an integral part of the assessment, employees receive a comprehensive survey to assess perceptions of gender equity in the workplace.

EDGE is already working with more than 200 large organizations in 50 countries across five continents, from 30 different industries. With 9 of the 200 organizations in Switzerland, EDGE is looking forward to engaging more Swiss organizations into a more equitable and inclusive strategy.

Simona Scarpaleggia, EDGE Board Member, who joined EqualVoice’s Advisory Board in 2019, is pleased to see the positive work of EqualVoice is already doing to improve the visibility of women in the media now extended into the workplace: “It was inspiring to witness the commitment of ten of the most well-known companies in Switzerland sign a charter and become part of the EqualVoice United 2025 network. The EDGE Strategy team is looking forward to supporting all the members of EqualVoice United 2025 on the road towards gender equity.”

Annabella Bassler, founder of the EqualVoice Initiative and CFO of Ringier AG, added: “According to the Global Gender Gap Report 2020, it will take another 99.5 years for us to achieve global gender equality. We don’t want to wait that long.

“We are delighted to have joined with nine other companies to create the EqualVoice United network and to achieve this goal in the Swiss professional world by 2025. Having EDGE on board ensures we have the necessary expertise.”

About EqualVoice

The initiative was launched by CFO Annabella Bassler in November 2019 and is chaired by publisher Michael Ringier and CEO Marc Walder. It aims to advocate gender equality and improve the visibility of women in the media. The central element of the initiative is an indicator known as the EqualVoice factor. Further projects related to EqualVoice include the Female Experts List, Ringier’s internal tool for finding female experts, the EqualPyx photo challenge, aimed at generating images with more diversity, and the female experts’ workshop ‘Get Ready – Go Forward,’ which supports women in making the most of their expertise. An international expansion of the EqualVoice factor to include other media brands is planned for the near future.

About EDGE Strategy

EDGE Strategy offers an integrated SaaS-based DE&I solution allowing organizations to measure, accelerate, and get certified for where they stand in terms of gender and intersectional equity. EDGE’s customer base consists of 200 large organizations in 44 countries across five continents, representing 29 different industries. 



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