Digital Marketing Manager

Full time

About EDGE Strategy

EDGE Strategy is a Swiss-based tech company with a SaaS-based business model, offering organizations a holistic solution to measure, accelerate and certify where they stand in terms of gender and intersectional equity.

Our customer base consists of large organizations in 44 different countries across five continents and 29 different industries. Organizations that are certified include IKEA, L’Oréal, Philips, UNICEF, Dow, the World Bank, the European Central Bank, IFF, Firmenich, Zurich Financial Services and Pictet, among many others.

Headquartered in Zug, Switzerland, EDGE Strategy is a high-growth, global and mission-driven organization. Its team brings together highly motivated, curious and diverse professionals who want to find meaning in their work and to help each other thrive in the process.

EDGE Strategy offers a workplace that values flexibility, resourcefulness and inclusiveness, as well as the opportunity to become an integral part of the company’s financial success through the employee stock-option plan.

About the role

We’re looking for an agile, results-driven, detail-oriented digital marketer to own the direction and execution of our strategic efforts to increase brand awareness, qualified lead generation, and sales.

In addition to experience in digital marketing, the right candidate will possess a growth mindset. They will also be an exceptional communicator with superb interpersonal skills, who can interface with sales and leadership with ease.

 

Accountabilities

  • Plan and execute multiplatform digital marketing campaigns.
  • Own our brand messaging strategy and standards.
  • Oversee email marketing and lead nurturing efforts.
  • Plan and run conversion testing and other experiments.
  • Own the use of our marketing technology platforms.
  • Be the point of contact for related vendors and agencies, as needed.
  • Coordinate with our content managers/subject matter experts on the scope and direction of content creation.
  • Develop and execute an ongoing content promotion strategy.
  • Act as our community manager on our social media accounts.
  • Work with the sales team on lead qualification, marketing-to-sales handoff processes, etc.
  • Work with the leadership team to understand business objectives and revenue goals, as part of the strategy development process.
  • Create landing pages and other conversion opportunities.
  • Report on key results and other predetermined KPIs on a regular basis, such as website traffic, lead generation, revenue attribution, and so forth.
  • Proactively stay on top of digital marketing trends and news, so as to inform future growth strategies and opportunities.
  • Oversee paid media advertising campaigns on Google, LinkedIn, Facebook, etc.
  • Act as the owner of our website performance, with a focus on optimizing for search and user experience.

 

Key Measurements of Success

  • Efficient and high-quality project delivery
  • Lead conversation rate

The ideal candidate

Preferably the position is based at our headquarters in Zug, Switzerland.

Our ideal candidate is a creative, flexible, proactive and goal oriented professional with a few years experience in a similar role. You enjoy working individually as well as part of multinational team and you love to juggle different projects at the same time.  You are a self-starter with an entrepreneurial spirit and the ability to thrive in a dynamic, fast-paced start-up environment, innovative and open for new approaches

 

Required Skills and Experience:

  • A (Bachelor’s) degree in (digital) marketing, communication, advertising, or a related field
  • 3-5 years marketing experience with a historical track record of success in a digital marketing role.
  • Exceptional project management skills, with a keen eye for detail.
  • Comfortable working in a fast-paced, deadline-driven environment.
  • Self-directing and agile, with the ability to quickly pivot strategies, as needed.
  • Experience with marketing automation, email marketing, and other related platforms.
  • Passionate, creative thinker with exceptional analytical skills.
  • Team player with superb collaboration and communication skills.
  • Outstanding communication and interpersonal skills.
  • Has a finger on the pulse of what’s happening in digital marketing, with an insatiable hunger for learning.
  • Fluent in English with excellent written and verbal communication skills

 

Personal Characteristics:

  • Hands-on and the willingness to go the extra mile
  • A commitment to social impact
  • Enthusiastic and independent

Application Contact

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